Top Toys of 2025: The Christmas Must-Have List

Fall is officially on, and if you haven’t already started your Christmas shopping for the kids in your life yet, it may be time to start thinking about it. Many of the classic brands have new flavors for 2025, including Nerf, Lego, Bluey and Jurassic World.

These toys will be found under many Christmas trees this year

A quick look through the top toy lists for 2025 shows some familiar brands teaming up together in new ways. The following isn’t a comprehensive list, but a brief list of items that appear poised to be popular with multiple groups.

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Play-Doh Barbie Fashion Show-- This Toy Hall of Fame team up sees a specially made Barbie with non-stick hair and clothes. Use the Play-Doh to create customized hairstyles and clothing for Barbie.

Care Bears/Wicked 2 pack – Another brand team up. Classic care Bears in Wicked outfits. Love-a-Lot Bear is Glinda and Good Luck Bear is Elphaba. Kids and collectors will be looking for these.

Stitch Interactive Plush—a seventeen inch animatronic plush is labeled by Disney as the ultimate Stitch with over one hundred sounds and physical reactions to touch locations.

Tetris Tumble – A physical tilted Tetris game that shares a lot of Jenga attributes including a big clean up at the end. If you love both Tetris and Jenga, this might be the group game for you.

LABUBUs – The most viral item on this list. These plush monster dolls have become mainstream popular in 2025. There are many different series of LABUBU’s out there, collectors are growing.

Let the quest for the perfect Christmas toy begin! Do your research, Be alert, you never know when you may come across the gift that is just right for the kids on your Christmas shopping list, whether it's one of these or something more specific to them. And remember, be the shopper that you'd want to be sharing an aisle with.