We May Have Reached Peak Pumpkin Spice
Thirteen years ago, Starbucks market tested what would go on to be an enduring seasonal favorite, and ultimately a pop cultural food trend that rivals... actually I can't think of a food trend that rivals IT. It's Pumpkin Spice. Starbucks weren't necessarily the inventors of the pumpkin spice as a concept, but the genesis of the now wildly popular flavoring can be traced to the global coffee chain