Pumpkin Spice

We May Have Reached Peak Pumpkin Spice
We May Have Reached Peak Pumpkin Spice
Thirteen years ago, Starbucks market tested what would go on to be an enduring seasonal favorite, and ultimately a pop cultural food trend that rivals... actually I can't think of a food trend that rivals IT. It's Pumpkin Spice. Starbucks weren't necessarily the inventors of the pumpkin spice as a concept, but the genesis of the now wildly popular flavoring can be traced to the global coffee chain